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Strategic Planning

Museum Employees

Strategic planning helps organizations clarify where they are going and how they will get there. A strong strategic plan allows organizations to make confident decisions that are in line with their mission. Strategic planning is especially important for mission-driven organizations that need to balance community impact, the realities of funding, board and stakeholder needs, and staff capacity. 

 

The process of strategic planning might include:

  • Mission and vision review — Does your mission and vision still reflect the work you are doing? 

  • Environmental scan — What is happening (internally and externally) that could affect your organization?

  • Community needs assessment — What does your community need and how could you better serve them?

  • Stakeholder engagement — Are the views of all your stakeholders (board members, staff, volunteers, partners, community members, etc.) being heard and considered? 

  • Metrics and accountability — How do you know you’re making progress and meeting your goals? 

 

Oberg Research will help guide your strategic thinking process through a custom-tailored, structured process that will help your organization achieve sustainable impact.

Museum evaluation company

Audience Research and Evaluation Consultants

OFFICE LOCATIONS

Alexandria, Virginia

Denver, Colorado

Washington, D.C.

EMAIL

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