Heuristic Reviews

A heuristic review is an expert review of your project to ensure that you are meeting established best practices in usability and audience understanding. Rather than collecting audience data, a heuristic review uses professional standards and research-based criteria to assess what is working well and where improvements can be made. This type of review is especially useful when you need timely, actionable feedback before investing in project changes. 

 

Heuristic reviews are commonly used for: 

• Exhibitions — We evaluate your exhibit elements such as text, layout, flow, wayfinding, readability, interactivity, accessibility, etc. to make sure it meets the needs of your audience.

• Digital content — We evaluate your digital materials and website to identify strengths and opportunities for improvement to ensure future success and visibility of the materials. 

• Programs — We assess your programs to ensure that they are aligning with your outcomes and providing the best visitor experience possible. 

 

Our heuristic reviews are grounded in literature, best practices, and our own decades of expertise. We provide actionable recommendations and feedback that tells you what you’re doing well and where you can improve.