Survivor: Jamestown, Virginia Living Museum & Minotaur Mazes, Inc.
2007
Project purpose: Assess the impact of Survivor: Jamestown on visitors at Virginia Living Museum.
Project conclusion: Visitors reentered the exhibition repeatedly during their visit. Traditional visitor motivation theories did not explain the visitors' fascination. Theories about games and gaming fully explained our observations. Visitors had immediate, quantifiable outcomes the influenced a final visitor-specific outcome -- survival as a Jamestown colonist.
Project relevance: By applying game design theory we explained the visitors' response to the exhibition and provided Minotaur Mazes and Virginia Living Museum with innovative ideas for future exhibition design and educational programming.
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