UNEXPECTED: Contemporary Artists at the APS Museum, American Philosophical Society Museum
2007 - 2008
Project purpose: Understand the psychographic and motivational characteristics of visitors to a contemporary artists program in order to focus planning and funding.
Project conclusion: Site-specific art works drew audience types distinctive from interactive performance tour. Site-specific art work primarily drew non-local audiences with general interests. The interactive performance tour drew local Philadelphians seeking new ways to see their home city.
Project relevance: The APS Museum has systematically collected and analyzed data about the relationships between programming types and visitors. It uses these findings to focus programming and funding opportunities.
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