Evaluation can inform exhibition planning.
Recently, in February 2011, the Brooklyn Museum opened a new exhibition: Tipi: Heritage of the Great Plains. During the planning process for this exhibition, the Museum engaged Oberg Research to investigate visitors interest in and knowledge of exhibition content. Oberg Research identified a misconception had by visitors, that the exhibition team did not know existed. Because of this evaluation project, the exhibition team was able to compensate for this misconception.
In their own words:
"These evaluations revealed a popular misconception of the tipi as a historic relic that relates exclusively to past traditions and ways of life. Objects made from manufactured materials... were regarded as somehow less authentic than those made of natural materials... These insights and others gleaned during the evaluation informed the development of the exhibition's thematic sections and interpretive strategies"
-- Tipi Exhibition Catalogue
Rosoff, N.B., & Zeller, S.K. (2011). Tipi: Heritage of the Great Plains. [Brochure]. Brooklyn Museum.
Contact us at oberg@obergresearch.com today to discuss using evaluation in your exhibition planning.
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